The success of any social media platform is based on its ability to attract users and make them stick to the platforms as much as possible. Therefore one way to measure that is through the so-called engagement metrics. In short, we can look at how much time users spend on a website, how many pages they visit and the overall traffic of the site.

More precisely we’ll look at:

• traffic
• time on site
• page views
• bounce rate

The higher first three metrics, the stickier is the platform inconsideration. Instead, when it comes to the bounce rate the lower, the better. In fact, the bounce rate tells us the percentage of people that leave the site after viewing only one page.

In this post, I’m comparing Steemit with Facebook, the stickiest of the social media platforms out there.
How do they compare?

A little caveat: the data come from Similar Web, take it as a rough estimate rather than hard numbers:

Regarding traffic, of course, there isn’t yet a real comparison. Facebook has been around for years and as of now is the most popular site in the US, after Google! However, Steemit for being a site that started out only in 2016 has been able to grow quite quickly.

In fact, it has reached now almost 40 million visits! What about the engagement metrics?

It is clear from the comparison that Facebook is way stickier than Steemit. Once again, Facebook is a company that as of 2017 recorded forty billion in revenues. The resources it has so far cannot be compared to Steemit. Thus, it is normal to see this kind of difference. However, it will be interesting over time to see how Steemit metrics improve compared to Facebook. If Steemit needs to disrupt social media, then it will need to become a sticky as Facebook!

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